Big brands have got a secret. They embrace colour psychology to enhance the success of their business. And no, this isn’t manipulation, this is advertising that digs deep into your psyche.
Colour plays a huge part in both advertising your business/brand and in giving it an identity. Colours don’t only incite emotions, but they also convey certain information which is incredibly handy for your business – not only does it look pretty, but it’s efficient and telling, too.
Most of the brands and businesses are defined by their colour; Coca-cola is red, Cadbury is purple, Limely is lime. It creates an important visual identity. And colours aren’t chosen on a whim, either. There’s a story behind them.
For example, McDonald’s has chosen red and yellow. Subconsciously, red increases your heart rate which makes you hungry, and yellow makes you feel happy – plus, yellow is an easy colour to spot from a distance. Google chose the primary colours, red, blue and yellow. However, they added green to show they’re a bit of a rebel and don’t always follow the rules. The childlike palette makes technology seem less intimidating and more easy to use. Identity is a brand’s essence, so the colours have to tell your story, really grasp what your brand is about and present it in an appealing and fun way to your potential consumers/clients.
This is what you have to keep in mind when choosing your colour palette. What are your business goals? How do you want to make consumers feel? Overall, what do you want your first impression to be? Our advice to you would be to create a little mind map; brainstorm some words that you want to associate with your company – inspirational, confident, intelligent, positive, fun – and have a little research on colours that incite these feelings.
It is also handy to look at your competitor brand colours and take note of your initial reaction in clicking on their website or engaging with their content. What are the pros and cons? What works and what doesn’t? But make sure that you don’t look the same as your competitors because you want to stand out. Don’t use colours that clash with each other, make sure the colours you choose co-exist and work together in harmony, whilst also giving off the right, most accurate first impression.
Your brand colours should appear in your logo, website, social media, in advertising and in store (if you have one). This way, it will aid colour associate with your brand, helping your business to be more instantly recognisable. The key is to be consistent, spill your colours over to all platforms, making everything match and look the same.
Need help building up your business? Contact Limely today for support in increasing your website traffic.