If used in the right way, Google Analytics are a great little feature to use against your website. Take our word for it.
What is Google Analytics?
If you’re asking this question, you live under a rock! Google Analytics track and report website traffic. It provides analytical data for search engine optimisation (SEO) and marketing purposes. In short, Google Analytics is used to track website performance and collect visitor insights! It’s super helpful to monitor the success of certain aspects of your site, in breaking down page views, content views and shares.
It’s important to look at these analytics with a goal in mind. Ask yourself: what is the goal of my website? What are my business objectives? Looking at your statistics through the right lens really helps the outcome and makes ultimate use of this website info.
How Do I Make the Best of It?
First of all, you need to make sure your Google Analytics settings are configured to exclude traffic from your office IPs. You can also do this to exclude IPs from your website developers and even your home IPs to make sure that only the honest and clean traffic gets recorded. This ensures accuracy of the data and gives you the best tools/information to work with.
Google Analytics reports present results from the past thirty days by default, but you can edit this by selecting any data range you’d like. It’s a really handy tool from Google that isn’t limited and provides accurate and relevant data.
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