Making the web a better place for users is the number one priority, not just for search engines and browser vendors, but for social media platforms too. Our online habits are evolving, and with rapid advancements in technology it can often be a race to stay ahead of the curve. Not for Facebook though, as they announce their news feed update.
The Importance of User Signals
User signals continue to be the most accurate indicator of behaviour across the web. With this data, sites like Facebook are able to ensure your experience continues to be a good one by surfacing engaging content they know you like. Meaning, less annoying gym selfies and snaps of Sunday dinner and more of the good stuff like funny memes and cat videos…No? Just us?
But how does Facebook dictate what content you see within your newsfeed? Algorithms.
Similar to Google algorithms, the purpose is to ensure the content you see is relevant to you. This is determined by your online behaviour (amongst other factors).
News Feed Update
Facebook recently announced the new roll out of their latest News Feed algorithm update, which will hone in on your video viewing habits. The update will change the way it ranks organic videos based on “percentage completion” in order to serve you similar content. This is a move that will see longer videos favoured as opposed to shorter videos. The reason being Facebook considers the commitment to complete longer videos and the relation that has to content quality.
For example, you’re browsing through Facebook and come across a video that peaks your interest. You click to find out what it is. By the time you know it you’ve just spent 6 minutes watching ‘how a pencil is made’ – we’ve all done it. With the new update you can expect to see similar types of videos take up real estate within your news feed. This would indicate to Facebook that you watched a video that was engaging. Therefore Facebook uses this as a signal to prioritise this type of video in terms of News Feed distribution.
As the web becomes a more visual place, Facebook are clearly making steps to ensure they are prepared for a more video-centric future. In turn, making their platform a better place for their users.
Did we mention that we’re on Facebook?