Some major updates are just around the corner in the latest version of Facebook’s mobile app
Not only is Facebook an essential tool for keeping in touch with your family and friends, but of recent years it’s also found it’s way into the lifeblood of most online businesses where many merchants are even using it as their sole online presence.
1. Recommendations option
This latest release sees the introduction of “Recommendations”, where if you now write a post/update looking for advice, you’ll have the option to enable a Recommendations feature, which maps all of the business information from you friends’ suggestions within your post. Smart!
2. Events app gets upgraded
Next up, Facebook has further built upon its newly launched Events app making it easier to stumble across great events relevant to you in your local area. You can now not only just view a list of friends that are attending, but you will also receive sharper recommendations based on your likes or what events you may have visited in the past.
3. Local business interactions improved
Facebook also now allows further integration for Business Pages with services such as Delivery.com or Slice (Deliveroo/JustEat equivalents in the USA) and ticket vendors such as Fandango (USA equivalent of Stubhub/SeeTickets).
As consumers, you can now also book appointments for your favourite local businesses, whether it be for a haircut or a massage, or to simply get a quote on work – businesses can now respond to your request via Messenger.
We look forward to these rolling out across the UK & Europe over the next few weeks, more updates on it soon!