The frost is melting, the daffodils are peeking through – Winter’s nearly over and Spring is on its way!
And Spring doesn’t just bring about a change of season, but a multitude of retail events and new opportunities for marketing that you and your ecommerce site would be a fool to miss out on. So, here are a few things you may want to consider in order to take full advantage of upcoming marketing possibilities and times of increased spending.
Big Retail Events!
There are a few retail events that take place in Spring, all of which evoke increased spending in nearly all sectors of retails and ecommerce.
This calls for a little preparation in order to benefit from these times of expected increased sales; like putting particular focus on products that are known to sell well during these times. Increasing levels of outbound marketing that is themed towards the event, as well as offers and discounts that correlate to the event and even themed landing pages to give your SEO that needed boost. Everything is in aid of letting your users know that your company is the one to go to for all their essentials. Here are some events that you may want to mark in the calendar!
Mother’s Day – 22nd March
April Fool’s Day – 1st April
Easter & Bank Holidays – 10th April, 12th April, 13th April
Ramadan – 23rd April
Wedding Seasons – 1st May
Themed Designs and Marketing
Spring is many people’s favourite time of year, and this can be put to the blooming flowers, an abundance of baby animals and the rainbow of pastel colours that seem to be everywhere you look. Well, take this as ready-made design inspiration! Ecommerce sites would do well to follow in the footsteps of their high street cousins and temporarily decorate their site in spring-themed decor, as well as specially adapted designs in which mirror the corresponding retail event.
This can be applied to homepage banners, landing pages and even your social media and email marketing to truly let your users know you are current, fresh and on-trend.
The new seasons and the array of retail events can arouse the opportunity for themed discount codes and offers in which can be used within marketing content. Themed discount codes that nod to the season or the current retail event evoke exclusivity and will help entice users to make their purchase.
If you have a blog on your site, or even some space to insert some brand spanking new content – now is the time do to so! Getting some spring-related or even retail event-related content on your site can not only drastically improve your SEO but lets your user know that you keep your site fresh and updated. It’s the perfect excuse for titles like ‘Top 5 Mother’s Day Gifts’ or ‘Great Activities for this Easter’, or even ‘Are your Marketing Strategies Ready for Spring?’. 😉
If your site could do with a spring clean, give Limely a call!