A new app and an online streaming service, all based around shopping for products on Amazon. Sounds like someone’s been watching too much QVC. Here’s the latest: Amazon Live.

It was discovered earlier this month that the ecommerce giant Amazon has launched its very own shopping channel. Watch out QVC, they’re coming for you! In today’s blog post, we round up everything you need to know about this weird but wonderful move from the online retailer.

Amazon launch live shopping channel

Yep, you heard that right. Say hello to Amazon Live, as its aptly named. The latest extension to the online retail family, Amazon Live is essentially a modern-day QVC, but not quite as charming somehow. It was launched at the start of February, first on mobile apps and then on the web. Alongside this, Amazon has also released its Live Creator app which allows brands to be a part of the shopping channel, broadcasting their own live streams. Turns out, it’s not actually available on amazon.co.uk yet, but head to amazon.com/live and you’ll be able to see the live shopping channel for yourself!

Is it really Amazon’s answer to QVC?

Does the platform really work as a live shopping channel? Well, so far, Amazon Live has been received with some criticism and not much praise. As video becomes one of the most-consumed mediums on the web, it’s a no-brainer that brands start to work it into their strategy. However, the likes of Mashable, Digital Trends and The Verge question how successful this streaming channel will be. We get it. First of all, it’s a nice idea to be able to see some of the products sold on Amazon used by real people and showcased via video. That’s something we don’t often get, aside from the odd YouTube video if someone happens to review the product we’re after. But it’s no replacement for QVC and it’s certainly not like walking into a real-life store.

It’s not like Amazon Live is some huge budget television programme that’s been heavily marketed and hyped. In fact, it’s quite the opposite. Its soft launch was originally discovered by TechCrunch and even now, a lot of people still don’t know about it. But we don’t think they’re missing out, just yet. We’re intrigued to see how the live stream progresses but as it stands, there’s not a whole load to shout about.

What are your thoughts on the latest move from Amazon? Will you be tuning into Amazon Live or is it probably going to remain off your radar? We’d love to know your thoughts – why not follow us on Twitter or Facebook to join in the conversation? Don’t forget, we regularly keep our blog up-to-date with the latest industry news and insights if you’re ever in need of something to read 😁

Chris Drury

Chris consults with both current and new clients to further define and achieve their digital goals. Chris also drives the growth strategy at Limely and is responsible for outreach and PR activities as the agency continues to expand.