Ecommerce has never been more impactful. And it’s not just about creating an online presence for your retail business anymore. It’s about getting your ecommerce store as efficient as possible – boosting your traffic and increasing conversions.

Here at Limely, we spend a lot of our time working on ecommerce sites, with Magento 2 stores on the increase. So, we thought it was only right that we share our knowledge and expertise with you! If you’ve got an ecommerce store, it may be time to start thinking about address lookup – if you haven’t already. In today’s blog post, we’re going to delve into the importance of address autocomplete on your store’s checkout and why it’s so crucial to conversions. 🔍

Address autocomplete in action on knittingwool.com

What is address autocomplete?

First things first, let’s talk about what we actually mean here. When we say ‘address autocomplete’, we’re referring to the technology that automatically inputs a customer’s address when they begin to type it at the checkout. They could type their postcode (known as postcode lookup) and choose their address from a list presented to them. Or, they may choose to start typing their building number and street name to be presented with their entire address. Simply put, it saves a customer a lot of time. If you’ve ever done any online shopping – and who hasn’t – you might know just how appreciated this feature is.

Why address autocomplete is crucial to your Magento 2 store

We’re so busy in this day and age that the simplest tasks like typing in our address can become tedious and frustrating. That’s where services such as Loqate (the one we use here at Limely) are so important. Especially if you’re running an ecommerce store. Now, let’s get down to the essence of user experience, online shopping and address autocomplete. If you’re the proud owner of a Magento 2 website, you might be wondering how such a feature can help you. We’ve got all the stats and proof right here.

newhorizons.com

Ultimately, speeding up the process of checkout on any ecommerce store is going to increase conversions. In simple terms: people are more likely to follow through with their purchase if the process is quick. Whether its lightning-fast page loading times (something Magento 2 is great for) shorter forms or guest checkout options, your customers want a fast and convenient process. Address autocomplete is just another very effective way to give them this! Anything you can do to make a customer’s journey easier is productive for boosting those conversion rates. And not only that, but there will be fewer issues with shipping if a user’s address is corrected by an integrated system. How many times have we all made errors when typing? This is where an address autocomplete can really smooth out any issues – it will only suggest real, accurate addresses.

Using Loqate for address autocomplete

For our clients to benefit from this kind of feature, we install a service known as Loqate onto their Magento sites. Loqate is a data-focused brand offering many ecommerce, retail and FinTech solutions. We’re using their address verification tool & lookup service on two of our Magento clients: Towbar Express and SMD Knitting. According to their own website, Loqate notes that these tools reduce keystrokes by 78% and reduce entry errors by 20%. A case study of one of their clients, Homelyfe Insurance, saw an ‘80% conversion rate’ increase using the intelligence of Loqate. Here’s the service in action on our clients’ websites:

Towbar Express checkout using Loqate


Knitting Wool checkout using Loqate


Could address autocomplete work for your Magento 2 store?

The answer is yes! If you’re the owner of an ecommerce store and you want to increase conversions, then a feature like Loqate’s could be exactly what you need. Click here to sign up for free and discover the benefits of Loqate. And don’t hesitate to get in touch with us to see how we can help you integrate this powerful tool into your site.

Gavin Rogers

Gavin has consulted with many brands of all sizes over the years. He collaborates with clients on detailed, tech-heavy Magento solutions and also recently built and sold a Twitter tool, "Twenth" - used by celebrities worldwide.